Advertising will work on Twitter, says report

A new report published by Interpret, which surveyed 2000 social network users, found that 24 per cent of Twitters user are open to reviewing or rating products online, compared to only 12 per cent of users of other social network. One in five will visit company profiles, and 20 per cent will click on ads or sponsors, versus 9 per cent of non-Twitter users.

This data suggests that Twitter users demonstrate higher engagement with brands and not just with tweets they post.

Theories abound for the increased levels of engagement including the basic interface of Twitter means users are not being distracted by other activities such as games and photo tagging, making them more likely to browse away from the site.

The research will be welcomed by chief executive Biz Stone who has yet to decipher a way to monetise activity on Twitter, instead relying on investment funding.

It emerged last week that Twitter has secured a $100 million investment deal which will value the company at $1 billion and whilst Stone said the company has no plans to begin widely running ads until 2010 he has mooted plans to introduce corporate accounts for businesses with paid-for analytics features.