BM on Linked In
Facebook 
PR and marketing are great, but don’t forget cold-calling
I was chatting with 4Networking’s director of strategy, Tim Johnson, yesterday evening about what has made 4Networking what it is, four years on from launching. So what is it?
Brad Burton is 4Networking’s director, author and speaker. No stranger to adversity, he started 4Networking four years ago, after delivering pizzas to make ends meet when starting up, and it is now the biggest networking organisation in Britain. Last year he published his first book, Get Off Your Arse.
We’ve always had an aggressive strategy of going hell for leather with sales and marketing and have, over the last four years, put money into direct mail, marketing, telesales, advertising, PR, SEO… you name it, we’ve had a campaign of it.
But, the thing is, you couldn’t say it’s one single thing that has worked. There is not one aspect of that which I would confidently say to you “Do this, it will boost your sales significantly”.
What all of those have given us is small steps forward. The combined result is greater than the sum of the parts.
Getting someone to do your PR doesn’t get you off the hook for cold-calling. It’s a combined effort – one only works with the others to back it up. Sales is more effective if you’ve had the PR and marketing to build recognition in advance.
All of the above are great, as long as you can afford for them, individually, not to work.
Comments are closed.
Tweet
© 2006 - 2012 
Website developed by: Capital Business Media Ltd