Many companies fail because they get their sales wrong - probably more than for any other reason, including finance. Companies with excellent products, able people and good-looking marketing plans: none of these matter if real live customers are not persuaded to write out real live cheques. "Sales on a Beermat", by the team that bought you "The Beermat Entrepreneur", is the antidote to this. It dispels the myths that prevent people from doing sales excellently - that sales is somehow flashy and dishonest. It replaces these myths with the truth, that in the modern business, everybody sells. It explains how, outlining the sales roles for the whole team, from technical people to the 'sales cornerstone' at the heart of the operation. Sales on a Beermat is for everybody who knows they have to sell, but is afraid of the process, and for anybody who does sell, and is determined to make sales more than just an extra but a key part of their business' strategy.

This workshop will:

• show you how to double your revenue immediately
• show how anyone can be involved in the sales process, without feeling sleazy or dishonest
• teach you how to generate more leads and close them more effectively

Each attendee will receive:

• a signed copy of the Sales on a Beermat book worth £15.99
• a Sales on a Beermat Self-Study Workbook worth £99 (full price PDF)
• Tendering on a Beermat E-book worth £24.99 (full price PDF)
• Networking on a Beermat e-guide
• Sales pipeline spreadsheet
• Mike’s “Magic Email” extract

Thursday 14th January 2010, 9:30am to 1pm, Russell Square, London

The event normally costs £99 excluding VAT.
But, as a Business Matters Newsletter Subscriber, you will get 10% off if you use code: busmat10
(Look for "Click here to enter a promotional code" on the registration form).

Find out the full details or register here:
http://uk.amiando.com/salesonabeermat.html

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