The complete guide to email marketing analytics

Email marketing provides a wealth of valuable statistics which can improve campaigns for consumers and marketers, however many of these stats are misunderstood or not utilised effectively. To help demystify this Matt McNeill, who has over 12 years of email marketing experience and is the founder and CEO of Sign-Up.to. has written an ebook providing people with expert tips and actionable advice.

As well as explaining how statistics are captured and what they mean, the guide shows how to: