Google just introduced the newest addition to Gmail, bringing the elements of social networks to e-mail service - Google Buzz. The status updates reminds us of Twitter, photos and videos like on Facebook, location possibilities like on Go Wall, just everything in one place for around 140 million Gmail users.
Unlike some other
projects made by Google, the Buzz service received positive comments on
its Twitter hashtag channel [#buzz] and who knows, maybe Google Buzz is
something that will push the Google into right direction. Unfortunately
for the company, Google Wave did not fare as well as Google hoped,
unlike stellar successes such as Gmail, Google Voice and many more.
By looking at Google's social media efforts, it looks like the company
was not that lucky to grab his part of the "social networks" cake or
simply has issues finding a monetizing platform for projects in
question. So far nor Orkut, OpenSocial nor Google Wave was interesting
enough to attract users and to become global phenomena like Facebook
and Twitter.
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On G.Buzz users can write updates, add photos and
videos, share interesting articles and stuff integrating with Twitter,
Google Reader, Picasa and Flickr.
Users will be able to limit what they are sharing with selected
contacts, what could be interesting to companies and groups that are
already using Google Apps. As the tradition orders, mobile users were
not forgotten - you can download Google Buzz
and start Buzzing from phones as well. So far G.buzz looks very
interesting - we'll see if this was the right move for Google or not.