The secrets of survival

So the decision has been made to go it alone. Casting the master-servant relationship aside after years of promising to do so has finally arrived and the world is now your oyster.
Launching a small business is tough, with the line between success and failure being extremely fine.
However, there are a few simple questions and rules, which, if followed through, may make the difference between deciding to throw in the towel before you get your feet wet or wading into the murky depths of small business ownership.