Saving money on business printing – Why compatible consumables are not the answer

Graham Lowes, marketing director, OKI Printing Solutions, says If it looks too good to be true, it probably is. An over-used phrase perhaps, but in the case of cheap printer consumables, it could hardly be more relevant. The economy may be gradually pulling away from recession, but SMEs are still focused on running a tight ship and they can be forgiven for looking to save money at every opportunity.

Marketing on a Budget: Shock & Awe

Getting your business exposure is key to healthy sales and steady growth. However, for an SME or start-up with a limited budget, decent coverage is hard to come by. That said, there are a number of ways to successfully market your business on a tight budget, and through this series of columns I aim to highlight the myriad effective yet budget-conscious ways to raise your business’ profile and, ultimately, boost sales.