Should you follow everyone who follows you? Which hashtags should you use for your business? And is it a bad idea to start a reply with the @ symbol? Twitter is a killer marketing tool, if you know how to use it!
It struck me recently that some of the most watched TV programmes at the moment all have something in common.
I am thinking of shows like The Apprentice, The X Factor, Dragons’ Den, Gordon Ramsay’s Hell’s Kitchen, Mary Queen of Shops and The Hotel Inspector to name but a few.
They tell people the truth as they see it.
When Sharon Wright, wanted to increase the profitability of her fledgling business Talpa Products, which produced the award-winning Magnamole product, she did what many entrepreneurs dream of and walked up the famous steps in TV’s Dragons’ Den and walked back down again with a deal done and with the two dragons that she had wanted, for more money than she had asked for. Sounds perfect doesn’t it? However without the cameras, the deal became anything but perfect. We talk to Wright about what went wrong and why the perfect deal turned so sour.
July marked 75 years since Penguin books began publishing stories. They became renowned for their originality and innovation, which got this Book Midwife thinking back to when she found out that certain publishers out there still think that some books don’t deserve to be written. But it just goes to show that every book deserves to be written and every book deserves to be read!
HSBC have announced the short list of finalists for their Start-up awards 2010, which highlights some of Britain’s brightest young businesses, along with the entrepreneurs who run them who have convinced their regional judges that they have what it takes to be named top business in their region.
Young entrepreneurs from across the UK have less than a month left to put themselves forward for a chance to win the coveted Shell LiveWIRE Young Entrepreneur of the Year award, which highlights the achievements of the UK’s most talented young entrepreneurs.
We speak to Alison Wetton, the CEO of All About Weight, about what inspires her, who is her inspiration in business and what motivates her every day.
A significant majority of BlackBerry owners don’t think the company’s new Torch handset will be successful, and cite the number of apps available on other platforms, such as iPhone and Google Android, as a weakness.
Half of over the 1,000 recent university leavers, that mobile giant, Orange spoke with, expected flexible working, either from a location of their choosing or outside of ‘traditional’ office hours, as standard when they begin their jobs, with 69% stressing that the option to work flexibly was important to them.
Many staff returning to the office from their holiday today will be greeted back with hundreds of emails demanding their attention, which according to research published today, is one of the biggest causes of corporate stress. The problem, says Emailogic, undermines the entire premise of providing paid holidays for employees so they can relax.
The bosses of six of the UK’s leading banks are joining forces to form a taskforce designed to help get lending to businesses back on track.