50 shades of sales boost: Listening to trends has created a huge boost in sales

I have recently seen a change in the lingerie industry. At By Caprice, we have seen lingerie sales sky rocket across the high street in recent months and it’s all due to one book, you got it, I’m talking about the phenomenally successful ’50 shades of grey’. Our customers are seeking sexier and more empowering styles, than ever before.