You’ve taken the plunge and decided to hire a great design agency to revolutionise your branding and give your business that top-class professional edge it badly needs – but take it from me, this is by no means the end of the story.
Matching personalities to jobs can be a tricky business and people can really surprise you with capabilities that don’t necessarily show on the surface.
When it comes to being creative even when you’re naturally talented, sometimes you still need some top tips to keep your creative flow on tap.
I’ve worked in some of the UK’s most successful companies and loved it, most of the time. However, the trend for team-building during my decade or so in these corporations illicits the equivalent of road rage in me, I call it my ‘Teambuilding Temper’ – you mention teambuilding and I feel like having a terrible twos temper tantrum.
Two candidates, one task and eight ex-Apprentices help push Bianca and Mark across the finish line. Summoning the two final candidates, Lord Sugar conceded they had “done incredibly well to get to the final” and handed out the final task, along with eight little surprises.
Ten tasks down and with only two weeks to go, the five remaining candidates – Solomon, Roisin, Mark, Daniel and Bianca – were summoned for more than a bit of business plan bashing by Lord Sugar’s four advisors. Was it painful and embarrassing? Oh yes! And that was just for me.
All this week’s Apprentice managed to achieve was to illustrate that Lord Sugar makes up the rules as he goes along, which as multi-millionaire and business leader with his own TV show he is entitled to do of course. But it doesn’t mean he’s right.
You would have thought that flying the candidates to New York would have added a bit of sparkle to last night’s episode, but it didn’t. Perhaps it was me, but the candidates seemed uninventive, predictable and petty.
With 15 candidates left, Lord Sugar was in no mood to tolerate fools this week. The challenge was to create an online video, upload it to You Tube and see which team got the most views.