With 15 candidates left, Lord Sugar was in no mood to tolerate fools this week. The challenge was to create an online video, upload it to You Tube and see which team got the most views.
You could smell the scent of over-inflated egos and desperation as the seventeen remaining masochists began the fight for funding, and the opportunity to share a 50:50 partnership with grumpy guru Sugar.
Lord Sugar, Karren Brady and Nick Hewer were back as the board in last night’s Apprentice. In its tenth year, Sugar is after a business to invest £250k in, promising a 50:50 partnership with the lucky(?) winner – although Sugar was quick to point out his role would be advising and mentoring as opposed to a hands on role!
After twenty years in PR, if you’re doing a decent job, it’s impossible not to have developed friendships with some of the journalists you work with and, like all good friends, we share our grievances at regular intervals.
I’ve worked with small firms, sole traders and big business and it’s easy – and common – for each one of them to waste money on unproductive marketing activities. If you want to make the most of your organisation’s marketing budget, it’s vital you spend the budget on the right activities for your business.
Let’s be clear, I’m not Scrooge. I’m all for getting into the Christmas spirit – in fact I am enjoying a festive tipple as I write, however, when it comes to company Christmas cards, I say “Bah! Humbug!”
If you’ve ever been to a business networking event, then you’ll know that the quality can be very varied and the people attending them can be, let’s say, quirky.
Well, darn it. Last night’s episode of Dragons’ Den was the final in the series so we will have to find something else to be staggered by, snigger with and swear at on a Sunday evening.
There are some things that you don’t need to see, and Meaden playing the sax sideways on national telly is one of them.