Whilst neuroscience may be the new industry buzz word, businesses are still failing to obtain a true insight into what their customers think and feel and what their decision making processes are, according to neuroscientist and cognitive psychologist Dr Lynda Shaw.
Ageism is not an uncommon occurrence in the work place, but why does its prominence still affect so many of us in various stages of our working life?
There is a deceptive misconception in business. Many seem to believe that when someone buys from us we automatically have their loyalty.
Hewlett Packard recently announced 50,000 job cuts. What could be a more graphic example of the changing dynamics of the work place?
Every decision, whether it is personal or business, is based on an emotional response. Our perspective is strongly influenced by emotion and this includes our attitudes, health and finances.
Back in the 1980s we saw a massive growth in the IT industry. Sales forces thought they were omnipotent. They were selling fantastic products in a burgeoning market; therefore motivation was a natural consequence.
Would Pollyanna have made a good businesswoman? Could a little girl with an incredibly infectious positivity bias have made money in austere times? Or would her optimism have gone no further than the homeless people of whom she was one?
Think of those you know who make good leaders. Are they innovative and creative? Are they analytical and concise? Are they good at juggling shareholders and banks? Most leaders are at least one if not all of these and more. However, these talents are of little use if they cannot be communicated well.