2014’s Apprentice Winner, Mark Wright, highlights why he believes Lord Sugar made the right decision after one of the most controversial seasons yet.
2016 has seen some exciting developments in the world of digital marketing. Over a third of all online activity is now dedicated to watching video content, the power of social media advertising has continued to rise, and engagement with mobile devices has never been so important.
Believe it or not, it has been 20 years since pay-per-click was first introduced to our screens, which, according to research, was developed by online directory site, Planet Oasis. Fast forwards to 2016 – PPC ads are now clicked by 67% of users for every search term, and Google made in excess of 67 billion dollars in ad revenue during 2015 alone.
Next week the UK celebrates ‘London Technology Week’ – a whole Seven days dedicated to promoting the Capital as a global powerhouse of tech innovation, whilst helping both start-ups and established SME’s embrace the digital age to aid business growth.
All businesses have them, large or small, long term or short, and a massive 25% of firms with a turnover of £25 Million or less actually perceive them as their biggest threat.
In 2013 I decided to apply for The Apprentice. Why? Because I was unsatisfied with both my role and the business practices of my then employer. In short, I wanted to start my own business, but with no idea about how or where to secure funding I jumped at the opportunity of battling it out to win a partnership with Lord Sugar and that all important £250,000 investment.
Last night we all watched in anticipation as Joseph and Vana battled it out to become Lord Sugar’s new business partner. Though polar opposite in business concepts, for me Joseph was a clear winner from the start and I can’t wait to watch ImpraGas develop and grow over the next 12 months.