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Unsure about Alana? Here’s 5 reasons why she’s the clear Apprentice winner

Unsure about Alana? Here’s 5 reasons why she’s the clear Apprentice winner

2014’s Apprentice Winner, Mark Wright, highlights why he believes Lord Sugar made the right decision after one of the most controversial seasons yet.

 

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  • Make your marketing work harder for 2017

    Make your marketing work harder for 2017

    2016 has seen some exciting developments in the world of digital marketing. Over a third of all online activity is now dedicated to watching video content, the power of social media advertising has continued to rise, and engagement with mobile devices has never been so important.

     
  • Winning qualities in business…and in The Apprentice

    Winning qualities in business…and in The Apprentice

    Apprentice season is upon us once again and as we start to predict who will become Lord Sugar’s next business partner and who will be out of the door in a matter of weeks – winning The Apprentice and starting a new business both require extremely similar qualities:

     
  • PPC for Business

    PPC for Business

    Believe it or not, it has been 20 years since pay-per-click was first introduced to our screens, which, according to research, was developed by online directory site, Planet Oasis. Fast forwards to 2016 – PPC ads are now clicked by 67% of users for every search term, and Google made in excess of 67 billion dollars in ad revenue during 2015 alone.

     
  • Celebrate London Technology Week by embracing the digital age

    Celebrate London Technology Week by embracing the digital age

    Next week the UK celebrates ‘London Technology Week’ – a whole Seven days dedicated to promoting the Capital as a global powerhouse of tech innovation, whilst helping both start-ups and established SME’s embrace the digital age to aid business growth.

     
  • Digital Marketing and Events

    Digital Marketing and Events

    Let’s face it – hosting an event can be quite hit or miss. You can never be 100% sure how many people are going to turn up, whether everyone is going to enjoy themselves and most importantly whether or not the event is going to be a success and pave the way for future opportunities.

     
  • Setting yourself aside from your competitors

    Setting yourself aside from your competitors

    All businesses have them, large or small, long term or short, and a massive 25% of firms with a turnover of £25 Million or less actually perceive them as their biggest threat.

     
  • The Power of Periscope

    The Power of Periscope

    According to statistics 69% of consumer internet traffic will be video based by 2017.

     
  • Do you value PPC and SEO?

    Do you value PPC and SEO?

    According to a recent survey undertaken by Climb Online, 90% of participating businesses consider both SEO and PPC to be significant to their overarching marketing strategy.

     
  • Do you know how to secure investment?

    Do you know how to secure investment?

    In 2013 I decided to apply for The Apprentice. Why? Because I was unsatisfied with both my role and the business practices of my then employer. In short, I wanted to start my own business, but with no idea about how or where to secure funding I jumped at the opportunity of battling it out to win a partnership with Lord Sugar and that all important £250,000 investment.

     
  • Top Five Tips for Business Start Ups

    Top Five Tips for Business Start Ups

    Last night we all watched in anticipation as Joseph and Vana battled it out to become Lord Sugar’s new business partner. Though polar opposite in business concepts, for me Joseph was a clear winner from the start and I can’t wait to watch ImpraGas develop and grow over the next 12 months.

     
  • Communications in the emoji era = digital marketing

    Communications in the emoji era = digital marketing

    Mark Wright, winner of The Apprentice 2014 & Business Matters new columnist talks emojis and digital marketing