The terms social media is one of the most widely mis-understood that we come across at Gravity – along with digital marketing itself! Many people believe that social media relates solely to two household names, Facebook and Twitter, that have emerged in recent years and gone on to dominate the field. In reality there is a lot more to social media than these two forums!
Sharon Stevens-Cash, director of award-winning Derbyshire digital marketeers Gravity Digital, helps de-mystify the online world for businesses with definitions of ten terms that will probably crop up in your next digital marketing meeting.
With the New Year now just weeks away, this is the time for businesses to think up some great resolutions as to how to achieve better marketing results through adoption of different techniques for 2017.
Vital to your business success is ensuring your website is multi-use across all devices, but this does require careful planning – says Sharon Stevens-Cash, director of Derby-based Gravity Digital. Here’s how to get it right.
You have your website in place. Your SEO is in order. You’ve got blogs written and published – about all the right topics. You’ve got one or more social media platform accounts up and running with a reasonable number of followers or likes. Now is the time to see what your strategic digital marketing campaign can do.
The answer to this question can be found just by looking around you. How many electronic devices can you see?
Say the word Google to anyone and they’ll probably give you the same response. “Well, it’s a search engine, right?” Certainly, Google is the world’s biggest tool for searching the internet and it has even become common parlance for browsing the web: “I’ll Google it”, as most of us have said at some point.
Sharon Stevens-Cash, new Business Matters Magazine Columnist and Director of Derby-based digital marketing specialists Gravity, shares her top 10 tips to improve your company’s digital marketing – and consequently your firm’s bottom line.
If you’re thinking about investing in a new website for your business, there’s more to pay for than just its design. Read on if you don’t want to get surprised by ‘hidden’ website costs and if you want to find out how you can make sure your website remains an asset to your business for as long as possible.