Instagram can work wonders for enhancing a business’s image and customer reach, but it isn’t all plain sailing.
Instagram isn’t just for celebrities and beauty bloggers. It can be a great way to show off the lighter side of your business and help you reach new audiences. Sharon Stevens-Cash, director of award-winning Derbyshire digital marketing firm Gravity Digital, outlines how to make Instagram work for your SME. For many businesses, Facebook, Twitter and […]
The terms social media is one of the most widely mis-understood that we come across at Gravity – along with digital marketing itself! Many people believe that social media relates solely to two household names, Facebook and Twitter, that have emerged in recent years and gone on to dominate the field. In reality there is a lot more to social media than these two forums!
Sharon Stevens-Cash, director of award-winning Derbyshire digital marketeers Gravity Digital, helps de-mystify the online world for businesses with definitions of ten terms that will probably crop up in your next digital marketing meeting.
With its huge global reach, Facebook Live is probably the most exciting new way of promoting your business available today.
Vital to your business success is ensuring your website is multi-use across all devices, but this does require careful planning – says Sharon Stevens-Cash, director of Derby-based Gravity Digital. Here’s how to get it right.
You have your website in place. Your SEO is in order. You’ve got blogs written and published – about all the right topics. You’ve got one or more social media platform accounts up and running with a reasonable number of followers or likes. Now is the time to see what your strategic digital marketing campaign can do.
The answer to this question can be found just by looking around you. How many electronic devices can you see?
We’ve all heard about digital marketing and the growth of companies which have exclusively used the internet to market their brand.
Say the word Google to anyone and they’ll probably give you the same response. “Well, it’s a search engine, right?” Certainly, Google is the world’s biggest tool for searching the internet and it has even become common parlance for browsing the web: “I’ll Google it”, as most of us have said at some point.
Sharon Stevens-Cash, new Business Matters Magazine Columnist and Director of Derby-based digital marketing specialists Gravity, shares her top 10 tips to improve your company’s digital marketing – and consequently your firm’s bottom line.