James Max presents LBC Radio’s Saturday Breakfast and Sunday Afternoon Show. He is a qualified Chartered Surveyor, former investment banker and was a partner of one of Europe’s leading private equity firms.

A long goodbye

James Max on Gordon Brown still being in denial. Denial that although he has the second biggest number of seats, he and his party lost this election. When I said that bigot meant Brown Is Gone On Thursday, I didn’t say which Thursday.

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Decision day is nearly upon us Bigot. What does it mean? Brown Is Gone On Thursday. Who will fill the void? David Cameron and The Conservatives, or a messy hung parliament? It’s going to be close but a few days are left for you to contemplate what lies ahead and the choice you have to make come election day.

The day Clegg turned am dram As Greece demonstrates what happens when a nation’s finances deteriorate, watching our Leaders Debate last night you would not know that we have a national debt of nearly a trillion pounds. Apparently tax credits and benefits are more important. Be under no illusion. After the next election massive cuts are on the way. The real debate is whether we can get what we want for less. And who is best to make those cuts.

Life’s not fair If this election is about two things it’s fairness and change. The Labour party have adopted fairness, the Conservatives change and the Lib Dems sat on the fence and used both. What a cop out.

The final TV debate and the biggest topic - The economy The final TV debate, to be held on Thursday 29th in Birmingham, will focus upon the economy. The most important element of any future government’s plans to fix our country rest upon sound economic principles. It’s almost time to make up your mind. Forget all the debates so far. This one is the biggy!

Two down & one to go The Clegg bubble has burst. Politics is back to business as usual.

Gordon Brown started off badly and got worse. The man is in denial. He looked tired, lacked conviction and was forced into an embarrassing position over the content of his party’s election leaflets. Coupled with that smile: Jack Nicholson, playing The Joker!

Perception isn’t reality If voters don’t scratch a little deeper, the perceptions they have will vote in a government that will wreck the UK’s economic prospects for a generation.

Being popular doesn’t make it right Call it a SuBo effect if you like, the surge in popularity of Nick Clegg and the Lib Dems is a disaster.

What an unholy Eton Mess The conclusion to the first live TV debate in my mind is simple. Gordon Brown is a lost cause and has exposed on live television why he is the worst Prime Minister this nation has ever had. David Cameron has shown how you can throw an election away by lacking in focus, priority and depth. Whilst Nick Clegg has demonstrated that the British public are so naïve that if you wrap rat poison in a pretty ribbon and call it a cup cake – they will eat it all up.

The 'Badometer' – Who is least bad for you and your business? The general election campaign has kicked off to widespread voter apathy. The three main parties have launched their campaigns and the electorate is none the wiser.

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