Louise Third

Do entrepreneurs & enterprise get a rough deal in the media? In the late 1980’s, Clive Woodcock was about the only journalist reporting on small business issues through his column in Friday’s Guardian. His solitary status reflected the lack of media interest in the subject; the term entrepreneur hadn’t been widely adopted, nor had our work culture embraced the positive options of self-employment.

A guide to buying PR services The economy is starting to see signs of recovery, but are you best placed to capitalise on this in your business or will your competitors beat you to it by gaining valuable media coverage for their goods and services? Taking a quick look at your marketing plans, if you have any, might reveal a gaping hole in publicity, and more important, how you intend to get some.

Finding the right PR provider for your needs Select your PR supplier with great care. Your chosen agency will be representing you to the media and anyone else you want to influence so they need to be the right 'fit'. Follow Louise's advice, and that of the Public Relations Consultants' Association, and you should have a successful, long term relationship.