Brad Burton is 4Networking’s director, author and speaker. No stranger to adversity, he started 4Networking four years ago, after delivering pizzas to make ends meet when starting up, and it is now the biggest networking organisation in Britain. Last year he published his first book, Get Off Your Arse.
Life’s scary. Think about those things that are scaring you right now. Is “losing my job” or “starting a business” one of those? Then face them now!
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New Year resolution: Don’t waste time on endless proposals
How long are yours? Four pages? More? But what do you do when you get them from prospective suppliers? I'll bet that 99 per cent of you, like me, turn to the back page, look at the price, and then make a decision whether to bother reading the rest of it.
Think carefully before you throw money at advertising
I've just come off the phone to someone who asked my advice on £2,000 of advertising they had been offered. I told them they’d be better off printing their web address on two hundred tenners and chucking them down the street. Spending money is easy - earning it is harder.
Sleeping in the day: It's ok
I think that sleeping in the middle of the working day is ok. I know this is going to be controversial.
How does your personal brand impact upon your business?
We all know the importance of having a strong brand in business, but, in this age of social media, where we expect personal interaction rather than corporate spiel, and especially for start-ups and SMEs, where there may only be a small number of people involved, the idea of a personal brand is becoming more and more important.
Brad’s three top tips for getting the most out of networking
There's lots of advice I could give you about how to get the most out of networking. If you ever want my help with that come and ask me. But these are the most important things to remember, in my opinion:
PR and marketing are great, but don’t forget cold-calling
I was chatting with 4Networking’s director of strategy, Tim Johnson, yesterday evening about what has made 4Networking what it is, four years on from launching. So what is it?
Notworkers – that’s how not to network
I was having a chat with someone recently about 4N, and explained to him that, unlike some business networking groups, we don’t restrict the number of people from each industry that can attend our events. They're open to any number of businesses, a simple case of the more the merrier.
Copycats never prosper
You're never going to be market leader, copying the market leader. That’s a fact.
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