Become a Business Celebrity and write your Book Today! Over the years I have heard so many people say to me that they do not have the time to write a book and that they cannot afford the cost of publishing it. My response is always, quite simply, you cannot afford not to write your book.

Women are Better Speakers Women are better speakers… than they are often given credit for. I have always been a supporter of women and want to see more of them achieve the status of recognized thought leaders in their fields.

The Value of Public Speaking I have just recently taken on the role of President of the Professional Speaking Association London Chapter, and it has been a great time to reflect on the value of speaking in public.

Looking for the next generation of thought leaders There has been a lot of doom and gloom reported recently around the education system in the UK. But I wanted to take a minute or two consider the importance of our next generation. After all, these young people are going to be our new leaders, the next people to look up to!

Steps to avoid Writer’s Block We have all come accross the expression “Writer’s Block” at some point in our lives, but what does this really mean? In fact, is there even such a thing as writer’s block, or is it just a myth?

Channel Hopping Culture chooses thought leadership In the digital age, everybody is constantly being bombarded with different information through a variety of channels. So in this 'Channel Hopping Culture' how can we make sure that our business stands out above the rest?

Why Is thought leadership necessary? Why is thought leadership really necessary and how can you make sure that people listen to your message? Follow these tips to ensure that your business stands out above all the rest!

Know what you stand for and raise your game because of it Ever wondered why some people rise to the top and become so well known for their ideas? Why not look into becoming a REAL thought leader?

Know what you stand for and raise your game because of it Have you ever wondered why some people rise to the top and become well known for what they do? Find out how you can improve your thought leadership status by becoming a REAL thought leader.

Be very cautious with your Direct Marketing Spend in 2011 If you want to get this year off to a bang and are planning to invest in a direct marketing campaign, then think very very carefully about this. You should try not to settle for what you used to do, and instead look at exploring more innovative ways of reaching your audience in this new year.

Budding Novel authors urged to keep on writing As national novel writing came to a close last month, one Book Midwife is encouraging all budding authors to not give up hope on completing their books!

Egg on Tony Blair’s new book, but not on his face As the hype around Tony Blair's book continues to cause a stir, one thought leadership strategist is backing his actions as those of a REAL thought leader!

Black and White and Red all Over – Penguin Books go Global, so Get Published Yourself! July marked 75 years since Penguin books began publishing stories. They became renowned for their originality and innovation, which got this Book Midwife thinking back to when she found out that certain publishers out there still think that some books don't deserve to be written. But it just goes to show that every book deserves to be written and every book deserves to be read!

Why now is the best time to become known as the greatest thought leader in your field! With the news of the government's plans to cut jobs in the public sector, together with the statistics that showed an ease in employment during June, the current jobs market certainly looks bleak. But one thought leadership strategist maintains that establishing yourself as a REAL thought leader is the only way to keep your job safe!

Some people think your book has no right to exist Some publishers think that only some books deserve to be published. But this is the 21st century! Let me tell you why every book deserves to be published.

How hard should you fight for your ideas? With the Clegg-Cameron coalition finally upon us, there is one thing even entrepreneurs can learn from this - how you too can feel strongly about something and go on to influence others by sharing your potentially game changing ideas in a way that everyone wins!

How useful is an MBA? Some people think that the more qualifications you have, the more valuable you are. And in business circles, the MBA is a highly valued qualification. I’m just not sure that it is a guarantee of quality management, good decision making or judgement, or anything at all.

Green Shoots of Recovery and REAL Thought Leadership There has been a lot of talk over the past few months about ‘the green shots of recovery’ that are emerging, as the recession apparently begins to ease. This doesn’t just have to be limited to the housing market and the commercial side of business – it can also apply to REAL Thought Leadership. REAL thought leadership is based upon the idea that Reach, Engagement, Authority and Longevity are the key to being the best in your field.

Visibility is good. Credibility is better This winter there has been a lot of talk about ‘visibility’. For the purposes of this blog post, though, I’m not talking about whether you can see out of your windscreen when it has frosted over. The kind of visibility that has become a trendy subject is about being seen in the marketplace. We all know about information overload and how much competition there is for your customers’ attention, both online and offline. So being seen – in person, online, in the media – is essential. However it is dangerous to stop there.

REAL Thought Leaders go to bed with their clients! As a new trading year approaches, it is going to be more important than ever for you and your business to be remembered by your customers for as long as possible. If you want to survive the coming months, remember that the key to REAL thought leadership is about how long you stay in people’s minds.