Mindy Gibbins-Klein

REAL Thought Leaders go to bed with their clients! As a new trading year approaches, it is going to be more important than ever for you and your business to be remembered by your customers for as long as possible. If you want to survive the coming months, remember that the key to REAL thought leadership is about how long you stay in people’s minds.

Visibility is good. Credibility is better This winter there has been a lot of talk about ‘visibility’. For the purposes of this blog post, though, I’m not talking about whether you can see out of your windscreen when it has frosted over. The kind of visibility that has become a trendy subject is about being seen in the marketplace. We all know about information overload and how much competition there is for your customers’ attention, both online and offline. So being seen – in person, online, in the media – is essential. However it is dangerous to stop there.

Green Shoots of Recovery and REAL Thought Leadership There has been a lot of talk over the past few months about ‘the green shots of recovery’ that are emerging, as the recession apparently begins to ease. This doesn’t just have to be limited to the housing market and the commercial side of business – it can also apply to REAL Thought Leadership. REAL thought leadership is based upon the idea that Reach, Engagement, Authority and Longevity are the key to being the best in your field.