Mindy Gibbins-Klein

REAL Thought Leaders go to bed with their clients! As a new trading year approaches, it is going to be more important than ever for you and your business to be remembered by your customers for as long as possible. If you want to survive the coming months, remember that the key to REAL thought leadership is about how long you stay in people’s minds.

Visibility is good. Credibility is better This winter there has been a lot of talk about ‘visibility’. For the purposes of this blog post, though, I’m not talking about whether you can see out of your windscreen when it has frosted over. The kind of visibility that has become a trendy subject is about being seen in the marketplace. We all know about information overload and how much competition there is for your customers’ attention, both online and offline. So being seen – in person, online, in the media – is essential. However it is dangerous to stop there.

Green Shoots of Recovery and REAL Thought Leadership There has been a lot of talk over the past few months about ‘the green shots of recovery’ that are emerging, as the recession apparently begins to ease. This doesn’t just have to be limited to the housing market and the commercial side of business – it can also apply to REAL Thought Leadership. REAL thought leadership is based upon the idea that Reach, Engagement, Authority and Longevity are the key to being the best in your field.

How useful is an MBA? Some people think that the more qualifications you have, the more valuable you are. And in business circles, the MBA is a highly valued qualification. I’m just not sure that it is a guarantee of quality management, good decision making or judgement, or anything at all.

How hard should you fight for your ideas? With the Clegg-Cameron coalition finally upon us, there is one thing even entrepreneurs can learn from this - how you too can feel strongly about something and go on to influence others by sharing your potentially game changing ideas in a way that everyone wins!

Some people think your book has no right to exist Some publishers think that only some books deserve to be published. But this is the 21st century! Let me tell you why every book deserves to be published.

Why now is the best time to become known as the greatest thought leader in your field! With the news of the government's plans to cut jobs in the public sector, together with the statistics that showed an ease in employment during June, the current jobs market certainly looks bleak. But one thought leadership strategist maintains that establishing yourself as a REAL thought leader is the only way to keep your job safe!

Black and White and Red all Over – Penguin Books go Global, so Get Published Yourself! July marked 75 years since Penguin books began publishing stories. They became renowned for their originality and innovation, which got this Book Midwife thinking back to when she found out that certain publishers out there still think that some books don't deserve to be written. But it just goes to show that every book deserves to be written and every book deserves to be read!