The Apprentice Week Nine: Best of British
This weeks task could be considered extremely topical, to effectively rebrand and re-launch an entire industry via a multimedia campaign. The industry being English sparkling wine.
Columns
The colour of money: What the Cardiff City rebranding proposals teach us about marketing
What can businesses learn from the proposed rebrand of Cardiff City FC?
Laughing All The Way To The Banksy
When you know very little about art or more specifically, urban art, the prospect of choosing the works of two artists to display and sell in a gallery must be very daunting. It’s a good job then that there were two art experts still on the Apprentice and that’s exactly what this task entailed.
Working out your next steps on the road to business growth: Part 3 – Implementation
You’ve developed your plan to grow your business and you’re ready to go – now comes the implementation.
‘Crooks in Suits’ force business to get credit hit from high interest lenders
I blame bankers for driving business to high interest loan companies to source finance.
The Apprentice: Buying, selling & bottled tan
There is always one Apprentice task that really gets my heart beating makes my interest peak; buying wholesale and selling at a profit. I love the fact that each team have to use not only their initiative but also their instincts to choose their stock in the hope that it will sell well. With that in mind you can imagine my excitement when this week saw the Apprentice candidates competing in that exact task!
Why food business owners can’t afford to ignore social media
Increasing amounts of us are turning to social networks to share our meals and foodie inspiration. What does this mean for food business and restaurant marketing?
The Apprentice: Haggis mash and meatballs
The mission was clear; to create a mobile, gourmet food business on the streets of Edinburgh and generate the most profit. However, Phoenix team captain Adam, heard – go and buy some cheap ingredients, cook something and sell it at a ridiculously inflated price.
Don’t look back in anger at rear-view recession – focus on the future
We cannot allow the rear view mirror economics that has put the UK into a double dip recession should not sculpt how businesses run their operations.
Working out your next steps on the road to business growth: Part 1 – Preparation
What can be done to maximise the growth of your business?
