Visibility is good. Credibility is better

This winter there has been a lot of talk about ‘visibility’. For the purposes of this blog post, though, I’m not talking about whether you can see out of your windscreen when it has frosted over. The kind of visibility that has become a trendy subject is about being seen in the marketplace. We all know about information overload and how much competition there is for your customers’ attention, both online and offline. So being seen – in person, online, in the media – is essential. However it is dangerous to stop there.

Aint no Sunshine when your job’s gone

I nearly choked on my tea when I read a twitter link to a Daily Mail article about 64% of workers booking holidays online do so from their desks. How dare they even think it let alone actually do it. Apparently it is down to Monday Blues and in particular the Monday when everyone returns after the Christmas break.
Surely I am not the only person who finds it truly astonishing to think that employees, whilst supposedly working to earn the money to pay for their holidays, think it’s their right to do this without any recourse what so ever.

To grow or play it safe? That’s the million-dollar question…

One reoccurring topic which always seems to crop up when speaking to business owners is ‘when is the right time to bite the bullet and take the business to the next level’? When do we stop the bootstrapping and say hello to investment? I am a firm believer that all businesses can (and in most cases, should be) boot-strapped from day one. This not only saves costs, it keeps your business lean and avoids the unnecessary ‘fat’ that one could be tempted to add if investment is gained early on.