Multi-millionaire investor Richard Farleigh talks about success and failure

Well-known for his two seasons on Dragons’ Den, Richard Farleigh was known as ‘Mr Nice’ but he says he would rather have been known as ‘Mr Fair’ due to his tough but fair approach. When he reviews business proposals that are looking for backing, he assesses these on the quality of the people rather than the product. He comments, “It’s about 90% quality of the people and 10% quality of the product. Most of my effort goes into somehow assessing the person, which can be trickier.”