Since its launch in 2012, CaféPod has seen growth of over 700 per cent in value terms. The start-up, which was the first to introduce Nespresso compatible capsules into UK supermarkets when Nespresso’s patent expired in 2011, has already secured £2 million in investment and is backed by a number of industry heavyweights from Steve Kurland, the European CEO of Dermalogica and Peter Roberts, CEO and Founder of Pure Gym to James Averdieck, the Founder of Gü.
Hadfield said: “We’re incredibly proud of the growth we’ve achieved over the past three years. It’s an exciting time for us and with additional funding we hope to sustain this rate of growth by boosting our presence overseas.”
Grainger added: “We want to give coffee lovers like us easy access to great tasting coffee whether they’re shopping online or topping up on their groceries in their local supermarket. Our pods have proved incredibly popular in the UK and we want to take it one step further and bring CaféPod to overseas customers so that they too can get their hands on CaféPod and the great quality coffee we make.”
As demand for quality coffee increases, sales of capsules are expected to be the biggest coffee segment in value in the UK by 2017. Sales of coffee capsules in the UK, which are now at over £100 million, are expected to grow in value to £885 million over the next ten years. Globally, sales of pods have trebled over the past five years.
CaféPod is stocked in Waitrose, Tesco, Ocado, Booths, Selfridges and Whole Foods. The pods are also available online through Amazon and on CaféPod.com