Plumen to crowdfund lights that benefit your health

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The raise will give customers, fans, the public and investors alike the opportunity to own a piece of the business as it gears up for pole position in the efficient and smart lighting sector at this pivotal point for the industry.

Plumen’s fanbase has already funded 50% of the company’s target, before it opens to the wider public today. Its goal is to reach £500K, which will facilitate the launch and distribution of exciting new products, and the creation of a new designer smart lighting category. This second generation of smart, ‘responsive’ lighting will change how people experience light, creating beautiful, truly intelligent bulbs that can improve their wellbeing while being good to the planet.

Conceived in 2007 and first launched to global acclaim in 2010, Plumen is renowned for reinventing energy-saving lighting, using design and beauty to inspire adoption of sustainable lighting technology. Now found in an estimated 130,000+ homes worldwide and celebrated for its iconic design in the permanent collections of MoMA, the Design Museum and the V&A to name but three, the brand is scaling up:

  • diversifying its range to include a volume product line of affordable filament LEDs at one end, and the innovative, beautiful and luxurious 003 set to launch in September at the other end of the Plumen range;
  • challenging the smart lighting category by bringing Plumen’s unique approach in design to the smartest lighting tech available on the market today, courtesy of a new partnership with world leaders, Stack Lighting

The money raised will bring these products to market by 2017 and continue to support Plumen’s rapid expansion in the US.

“Plumen products are nothing without the love and creativity of our customers who transform them from ingredients into the amazing, inspiring installations that they’ve been sharing on social media since we launched in 2010. So it’s a completely natural step for us to offer those who appreciate what we’re doing the chance to be part of our story and share in our success.” Nicolas Roope, Creative Director, Plumen

The campaign will take place on Crowdcube, the crowdfunding platform where businesses such as Sugru, Go Henry and Escape the City have raised money.  Investments can start from as little as £10.  To get involved, anyone can simply register on Crowdcube’s platform (with no obligation to invest), find out more and then choose how much they would like to invest.

UK investors are eligible for EIS relief, meaning that a large portion of their investment can be deducted from their income tax bill – find out more on gov.uk.