HonestBrew reached their target of £300k in just two weeks and went on to overfund, receiving investment from 446 investors. These include their existing investors, More Than Angels and Turning Point, reinvesting alongside the crowd.
Luke Lang, co-founder of Crowdcube commented: “On Crowdcube, over £30 million has been invested in businesses from the food and beverage sector. HonestBrew’s successful crowdfunding round, which saw them raise over their initial investment target, further demonstrates how our growing crowd of over 210,000 people have a real thirst for investment opportunities in this sector.”
As well as promoting the fundraising campaign to their customers, partner breweries and followers, HonestBrew also encouraged prospective investors with rewards: a year’s subscription of craft beer, having your face printed on a limited edition beer, etc.
Launched in 2014, HonestBrew has grown rapidly to become an award-winning online craft beer retailer and has recently been announced as ‘Retail Business of the Year’ finalist in the Startups Awards.
Andrew Reeve, Founder of HonestBrew commented: “We’re thrilled to have reached our target so quickly on Crowdcube and we’re excited to welcome hundreds of new investors, including many of our own customers, to HonestBrew. The funds raised will allow us to accelerate our growth, continue investing in our unique technology and increase the number of world-class breweries we work with.”
HonestBrew is on a mission to make great tasting craft beer more accessible, by providing a unique experience that matches beer to people’s tastes and delivers to their door. Every mixed case is curated by the expert team at HonestBrew and tailored to match each user’s individual profile.
The flexible service is about discovery; users choose what box size and delivery frequency suits them and receive a different selection of beers every time.
HonestBrew works with over 50 breweries across the globe including Wild Beer Co, Yeastie Boys and SKA Brewing. With 95 per cent of the beers sold by Honest Brew not available in supermarkets, this personalised and curated service offers users something unique.
Andrew Reeve, Founder of Honest Brew says, “As passionate craft beer lovers, Honest Brew is keen to help others discover the world of craft beer. Our service is designed to make it easy to find beers you really enjoy with the added accessibility of home delivery.”
“The craft beer market is changing in the UK”, he adds, “A rise is popularity has seen a number of new craft breweries being formed within the last 5 years. Craft beer is now being enjoyed in a way that wine might be – at home and shared with friends.”
