Manchester digital firm secures £900k with backing from Mercia Technologies

A Manchester digital company which helps businesses manage high and variable website traffic demands for customers such as ao.com and Ted Baker, has secured a £900k investment in a syndicated investment round.

Intechnica has been backed by Mercia Technologies PLC, the Greater Manchester Investment Fund and three business angels. Mercia completed the investment in Intechnica after being introduced to the company through its fund management subsidiary, Enterprise Ventures, which had previously invested in the company through the North West Fund for Venture Capital in 2013.

Founded in 2006 by Jeremy Gidlow and Andy Still, the company has developed its core product, TrafficDefender, which seeks to become the market leader in Traffic and Digital Experience Management. Core features of the product allow businesses to optimise both human and non-human website traffic, protect against automated threats and manage the effects of spikes caused by promotions and sales.

Intechnica employs 65 people and works with high-profile clients including Pets at Home, William Hill, and Avis.

In addition to focusing on the future development of TrafficDefender, the company has continued to build a strong services business that works with clients to improve application performance and deliver technical advisory and transformation services.

This latest funding round included investment from Charlie Sharland and Tony Bolland, who were the driving forces behind Appsense which was sold to US tech giant, Landesk, in early 2016 and also Mike Gibbons, founder and former Managing Director of Mobica.

Jeremy Gidlow, Managing Director of Intechnica, said: “It is exceptionally pleasing that our organisation continues to attract investors that demonstrate their commitment and belief in our innovative software and global ambitions. Our products and services provide solutions to the challenges of managing and optimising human and non-human web traffic, and this latest investment will help us tap into international markets as well as boosting our client base in the UK.”

Mark Wyatt, Investment Director at Mercia, said: “Mercia is pleased to support Intechnica as it continues to scale and build a solid product revenue stream. Intechnica has already secured an impressive customer base and we are really excited to see the business develop and expand further into international markets.”

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