Getting started with email marketing

Email marketing is still one of the most cost effective tools available, right up there with SEO when it comes to building a brand and converting prospects into customers. But what is the best way to get started? In an era of one-click unsubscribe and a customer base highly attuned to the ways of marketers, how can businesses make the right connection? Helen Armour, Marketing Manager, Really Simple Systems, provides her five steps to effective email marketing.

How to be a socially responsible start-up

Corporate social responsibility (CSR) may sound like a concept that is out of reach for many start-ups, but with the right know-how and focus, building responsibility and sustainability into your business from the beginning will help your small business go beyond mere compliance with ethical standards and laws to creating additional value for your business, employees, community and the environment. But where do you start?