Initially launching just in the UK, but with planned roll-out in different languages and markets throughout 2013, the Better Business Hub is set to reinforce BlackBerry’s commitment to the small and medium business community, of which millions of SMEs are existing BlackBerry customers.
Although SMEs are enthusiastic adopters of technology, BlackBerry recognises that technology is just one factor in an SME’s business performance. The Better Business Hub reflects this, covering the full spectrum of business challenges including recruiting the best talent, networking tips, developing new teams within your business, integrating social media into your communications strategy and advice on the latest technologies and how they can boost productivity, profitability and customer acquisition.
Dan Sloshberg, Regional Manager, Small Medium Business Marketing EMEA at Research In Motion (RIM) said: “The SME community is incredibly important to BlackBerry, representing a significant proportion of our total 80 million-strong customer base. We’ve always worked closely with small businesses to create best practice advice on how they can apply not only the latest mobile, digital and social technology but also new techniques and tactics to many business processes. The Better Business Hub brings all of this knowledge and insight together in one place to deliver practical and actionable advice to SMEs whenever they need it.”
