As the owner and director of a successful rural business employing over 30 people across two locations in the East of England, l was approached recently by Business Matters who asked me if l’d like to become a regular columnist.
Businesses are being warned to be on their guard following a string of cold calls from suppliers offering ‘off the shelf’ localised internet marketing campaigns which could leave struggling SMEs out of pocket by hundreds or even thousands of pounds.
There’s lots of advice I could give you about how to get the most out of networking. If you ever want my help with that come and ask me. But these are the most important things to remember, in my opinion:
Innocent, the distinctively non-corporate drinks company, has achieved international success by adopting a very different approach to business. Martin Addison of Video Arts gives ten tips that other organisations can learn from Innocent’s fresh example.
As markets develop and products mature customer needs can change. This is a fundamental area for businesses to get right, but how do I start and what are the things to watch out for? A simple beginners guide to help you on your way Marc is an experienced leader with a track record of delivering world class customer and consumer solutions on an international scale, having won three global accolades, he works with an ethical and sustainable stance. He pioneered the ‘making life easier’ management philosophy, one based on clarity, and has coined a ‘renaissance management’ theory, where senior leaders understand clearly the total context in which they operate. As a consultant to some key blue chip businesses Marc is adding value across the globe, he is a fellow of the RSA, a recent DBA graduate and a member of the IOD. His employment and assignment history covers middle and senior leadership roles in global organisations across multiple industries.
Have you ever wondered why some people seem to have a steady stream of ideal clients whilst others are always searching for the next? Have you ever wanted to get the opportunity to meet with your ideal prospect but never yet quite managed it? Most people recognise the importance of referrals as part of an effective customer acquisition programme. This workshop focuses on where to find referrals, particularly the ones right under your nose, and how to build an effective strategy to keep a flow of referrals into your business. Who this is For: This is for anyone who wants to work smarter and not harder. It is also designed to help those who feel they haven’t yet gained enough contacts or require a refresher in the ways to tap into their existing contact network.
PRS for Music have announced that workplaces who are introducing TVs and radios to let staff watch the World Cup will qualify for a free PRS for Music licence – required for any copyright music played as part of TV or radio broadcast – through a trial scheme.
Where did you last have a great business conversation? Louise Third has just returned from a working visit to Uganda where she found herself teahcing enterprise skills to students in a remote rural region of the north east. The experience confirmed for her that we really are one big enterprising global community, so tell us about your business conversations in far-flung places.
Organisations seeking to drive profitability through growth rather than downsizing and restructuring are fuelling an upturn in job openings in the accounting and finance sector, according to the 2010 market report and salary survey from a leading financial recruitment company.
With the freemium revenue model, the most basic service level of a product is free for all, while more sophisticated service levels require users to pay tiered subscription fees based on usage levels.