Why nobody reads your blog and how to create content so customers do

The way we consume media has dramatically changed in the last ten years: from smart phones to LinkedIn Today to Facebook and Twitter, we now all have information at our finger tips, instantaneously. This firstly means you and your business can be researched easily (see our article on managing your online reputation) but more importantly presents an opportunity for you to attract people that are looking for the expertise you have, with useful content.