Owning a category as these brands do is a differentiation utopia that is tough to achieve. But differentiation shouldn’t be ignored: it can make or break a business. Getting it wrong can gradually eat away at your bottom line to the point that you’re only competing one way: price.
Perhaps you’ve found yourself in the position of recruiting or hiring for a new position in your company.
For many people, the commute into work can seem like a huge waste of time and not to mention monotonous and mundane – yet there are so many ways you can make this time productive and start your day off right.
Anyone who’s looking to be an entrepreneur is probably aware of the fact that a great idea is only the beginning.
If, come the 29th March next year, there is no formal agreement for the UK’s withdrawal from the EU, then there will be what is being referred to as a ‘Hard Brexit’.
A lot of what we think we know about creating a diverse workforce is wrong – at least according to Harvard University – and they have done a lot of research on this issue – publishing thirteen articles on diversity in 2016 alone.
Not all telecoms solutions are the same, and businesses have different requirements they want their telecoms provider to fulfil.
So you’ve set up your business, gone through the hassle of finding funding, possibly even obtained a small business loan or received a merchant cash advance.