Company data can be an invaluable tool that has the potential to aid practically every aspect of a business, from development to recruitment to sales and marketing.
The reality is, however, that many of the platforms on the market today leave a lot to be desired, and as a result have given the industry a somewhat lukewarm reputation.
However, Global Database’s platform aims to be the antithesis to the other options on the market, with a focus on providing highly accurate and detailed information to create complete business transparency and help users make more informed business decisions. Much of this information has now been made available for free under an open data licence.
So how exactly can your business use this data to its advantage?
The Data on Offer
The platform contains industry-leading quality data covering practically every element of each company. The millions of records for businesses across 195 countries include:
- Profit & Loss accounts
- Balance Sheets
- Company Debt
- Legal status
- Incorporation Date
- Industry Classification
- Registered Address
- Country Origin
- Trading Address
- Group structure
- Digital Insights, including website views and technologies used
The database also provides a detailed overview of the key employees working at each company, including information such as:
- Full name
- Job Title
- Seniority Level
- Date of Birth
- Country of Residence
- Work Email
- Work Phone
The employee panel showing a breakdown of each person working at the company.
Getting the Most Out of Company Data
There are a number of ways that the data provided by the database can be used in your everyday business life. The database has been built with the aim of becoming a multifunctional business-centric platform, in the same way that Facebook is the go-to tool to stay up to date with updates from family and friends. These functions can be divided into three categories:
Sales and Marketing
Perhaps the most obvious use of this carefully-aggregated data is to find new leads and incorporate it into your sales and marketing strategy. There are several specific ways the data can be used:
Filling your sales pipeline – Find a wealth of potential customers based on specific demographic factors such as industry, location, revenue, number of employees and more. You can even filter contacts by job title and seniority level, and direct phone numbers and email addresses mean you can get straight through to the person you need. For example, if you’re only interested in reaching out to CEOs of IT companies that have over 10,000 employees, you can narrow your search accordingly.
Qualifying Leads – You can greatly increase your chances of driving sales and avoiding chasing dead ends by building highly-targeted contact lists of companies who are more likely to be interested in your product or service. Global Database’s platform offers comprehensive data about each company, allowing you to make more informed decisions about whether or not to pursue them.
Business development can also be greatly aided by this in-depth company information, for example, in the following ways:
Due Diligence Checks – Limit the amount of risk involved in a potential business deal by performing a background check on a company first. Global Database not only allows you to check things like financial information and mortgages and charges, but also credit scores, so you have the upper hand before a deal, partnership or acquisition.
Researching Competitors – It’s always a good idea to stay up to date on what others in your niche are doing, and Global Database offers useful digital insights to do just that. You can find their monthly web traffic, total traffic for a six month period, traffic by country, Alexa rank, and top organic keywords, and see how yours measure up.
New Opportunities – You could even use the data to find new potential products or services to offer, by monitoring what other companies are doing and how well it’s working for them in terms of financial success and company growth.
The platform is also ideal for finding the ideal candidate for a new job opening your company has. Unlike some other providers, Global Database offers information for employees at all levels, not just seniors, and you can search based on job title, seniority level, industry and location, before reaching out to them directly.
Why Global Database?
While there are numerous company intelligence providers in the market, the Global Database represents a real turning point for business transparency, as a unified go-to source for everything business data related. The information is gathered from a wide variety of sources, including Companies House, telephone interviews, annual reports and public filings, and unlike many other providers there is a team of in-house employees to manually fact-check and update records.
The Global Database team put the data under intense scrutiny, with regular validations and daily updates, resulting in one of the highest accuracy ratings on the market. Every single email address is also verified on a monthly basis, providing an impressive deliverability rate of 85% – 95%.
The importance of having access to direct contact details also cannot be ignored, especially now it’s even harder to get past secretaries and company gatekeepers. As is shown in the chart below from the 2017 State of Inbound Report, sales reps are finding it increasingly more difficult to close deals – but being able to get straight through to the decision maker gives you a distinct advantage over the competition.
Source – state of inbound 2017 — http://www.stateofinbound.com
To see the Global Database platform in action for yourself, visit us at www.GlobalDatabase.com