Do you feel lucky?

Often, salespeople put their success (or lack of it) down to sheer ‘luck’… but just how much of their achievements should be put down to luck alone? How can certain salespeople excel during a sales slump whilst others fall the wayside? Are some salespeople just born lucky?

The rise of the social network

Andy Lopata, networking specialist, talks about the rise of social networking for business gain.

Making Marketing Accountable

Marketing accountability should be a priority, but in reality there is a lot of talk on the matter, and less action. Given access to large corporate budgets, marketing staff have promised returns on investment and increased market share.

Nine out of 10 web users watch video

Almost nine out of 10 UK web users watched video online in December, according to comScore, whose data revealed the dominance of YouTube.

Is video content the future for business websites?

Are the kind of person who hides away when the video cameras come out, you might well ask, why on earth would you want video content on your company website? The reason to think differently today is because I believe that 1. video content is the future for business websites and that 2. business websites with video content attract more customers and drive higher sales.

Sustainability is a matter of business

Diana Verde Nieto looks at the new breed of businesses that balances

Packing the Punches: How to make your website a big hitter

Andy Rose reveals some of the ways businesses can encourage customers to visit their website, engage with them once they’re there and give them reasons to return again and again.

Taking action

Jim Crook warns business owners to take a tough line on social networking websites amid growing concerns of dropping staff productivity and security risks.

Social networking: why not embrace innovation?

Bill Hilton sees social networking as a major tool for SMEs

Making up is hard to do

Are you ready for some bad news? Well, it’s inevitable – your business will never be able to keep all of the people it deals with happy all of the time