Creating a memorable brand We recently spoke to Mark Artus, CEO of 1HQ, one of Europe’s largest branding companies to get his top 10 branding tips.
Mark has been the brains behind the advertising campaigns for the likes of Kraft, Nestle, Rowntree and Heinz, amongst many others and knows how to create memorable brands.

Exactly how do i launch my business? Anyone with a good idea and adequate common sense can start a business, but establishing and growing it is another matter.

In the current climate, where money lending has all but dried up, orders are falling, and firms are trimming all the fat possible by cutting costs, the hard part is often working out how to grow your business.

How should your business use social media? Do you have a business Twitter feed as well as a personal one? Does your business have a FaceBook page? Want to know how best you should use Social Media to build your brand?

Start the New Year by learning how to increase your sales.... Mike Southon, co-author of best-selling book The Beermat Entrepreneur, invites you to a sales training event!

Based on the best-selling book "Sales on a Beermat", this event is suitable for everyone. If you don’t consider yourself a salesperson and hate to sell, but you have to sell to make a living, then this course is for you! If you love to sell, this course will still help you develop your skills.

Is your business one of Britain's top 100? Smarta.com, a free online business resource for small business owners, has joined forces with TV Dragon Deborah Meaden and Bebo Founder Michael Birch in a nationwide search for the UK’s smartest businesses.

Top ten ways to ensure your networking is more effective and produces results Why do so many people struggle to attain a real return from all of their networking activities? There are a host of possible reasons but I thought this might be a good time to share some ways in which you can get more of a return from your networking.

Mythbusters: Business networking might not generate sales Business networking specialist Andy Lopata takes time to shatter a few illusions, as networking groups do not produce referrals.

That may disappoint a few people who have spent a lot of time and money joining groups in the hope of generating new business. Hours spent at breakfast meetings, lunches and chatting over canapés when you could have been watching The Apprentice…..all wasted.

Networking really pays off for Somerset business IT solutions company, Ylem, has hit £1 million turnover through networking with Somerset Chamber of Commerce and other local business groups. Networking in Somerset has brought many rewards including financial ones.

Breaking the sales myths “People don’t like being sold to, but they like to buy”; so goes one of the oldest myths in sales. This fallacy ignores the fact that, as buyers, we have real fears. Unless companies understand these fears, they are likely to miss issues that can become a real barrier to the purchase being made. Here sales expert Grant leboff talks about these myths and how to break them down

Increase your sales with no extra cost Companies are continually looking for ways to generate quality sales leads and find new customers. A considerable amount of time, effort and money is often spent in this area. Yet, perhaps one of the easiest and most effective business generation avenues is often overlooked.

New survey reports 90 percent of online businesses fail A review of the state of online business has revealed the startling statistic that nine out of every 10 fail. Fortunately, there are ways of ensuring that your operation is the one in 10.

Advertising will work on Twitter, says report If, or more likely when, Twitter introduces ads to its service, users of the social networks will not hold back from engaging with them, according to new research.

Successful Selling 2009 Business Matters is proud to be one of the media partners in The Institute of Sales & Marketing Management Successful Selling conference to be held next month in Birmingham. As the UK's only professional body for sales people we are proud to be involved to help our readers get great ideas and guidance on how to boost their sales as we enter 2010 with a renewed impetus and for greater return. We are able to offer two lucky readers FREE tickets worth £230 each to attend the conference.

Why Your Cold Calling Isn’t Working…. In this article, leading Sales Expert Andy Preston explains why you’re not currently getting the results from your cold calling that you could be…..and what you can do about it to get the results you deserve……..

Why you are failing at word of mouth? Grant Leboff looks at the fact that when we look for a new product or service today, we probably only undertake two activities and why we forget the obvious option of Word of Mouth marketing.

So what is Twitter really all about? - Here are ten ways to get more from your Tweets Love it or hate it, Twitter has become something of a social media phenomenon. The idea of telling the world what you had for breakfast might fill you with horror, but there's no denying that any channel that helps you identify emerging trends and engage with huge numbers of people has to have some potential as a business tool. We asked ntl:Telewest Business's John Cunningham for his top ten tips on how you can use Twitter to benefit your bottom line.

A beginner's guide to selling on Twitter The rise in popularity of Twitter is partially due to its adoption by celebrities such as Stephen Fry, Jonathan Ross and Lance Armstrong. Yet as a communications tool that allows you to talk to huge networks of people, and track what’s being said about topics in real-time, Twitter has enormous potential as a business tool.

New online system launched to help cut marketing spend A new advanced online artwork creation and web-to-print system has launched with major customers, including leading leisure business, Tattershall Castle Group (TCG). The system is entirely free to set-up for any business, large or small, and provides users with 100 percent flexibility, whilst reducing marketing spend by up to 20 percent.

Hitting the phone & getting results Andy Preston explains why you’re not currently getting the results from your cold calling that you could be….. and what you can do about it to get the results you deserve……..

Can you sell with integrity? Leading sales expert Grant Leboff looks at how, regardless of the economic conditions, you can boost your sales by selling with integrity,