Anyone who has kept a close eye on the Search Engine Optimization market will know that it’s undergoing dynamic changes all the time.
As the high street reports new casualties, Nikki Hesford looks at why businesses need to start getting creative with their marketing
A new survey has revealed that low-level, repetitive tasks are stifling the flow of creative juices and operational efficiencies among UK marketers – and yet a third are choosing not to do anything about it.
Guerrilla marketing is all about the unconventional, snaffling more likes and customers by appealing to them in a way that is quirky but in keeping with their brand and its voice.
Online visibility is crucial for the success of most UK businesses. In the modern world, where 85 per cent of customers turn first to Google when looking to purchase goods and services, ranking high on search engines for a broad range of commercially relevant keywords is critical.
When you think about it, brands are powerful things. People associate your brand with a certain identity, and this identity sticks with them for life. For instance, when a person wants a perception of an adventurous individual, they post pictures of themselves travelling to different countries or cities, trying different foods, or even watching different […]