Business Matters is proud to be one of the media partners in The Institute of Sales & Marketing Management Successful Selling conference to be held next month in Birmingham. As the UK’s only professional body for sales people we are proud to be involved to help our readers get great ideas and guidance on how to boost their sales as we enter 2010 with a renewed impetus and for greater return. We are able to offer two lucky readers FREE tickets worth £230 each to attend the conference.
Business Scene, the UK’s fastest growing online business community, has invited companies from across the capital to join them at ‘London Connections’, sponsored by Microsoft and Alliance & Leicester.
More than 200 SMEs from a range of industries are expected to attend, bringing the city’s leading business networking groups together under one roof on the 15th September.
Grant Leboff looks at the fact that when we look for a new product or service today, we probably only undertake two activities and why we forget the obvious option of Word of Mouth marketing.
Love it or hate it, Twitter has become something of a social media phenomenon. The idea of telling the world what you had for breakfast might fill you with horror, but there’s no denying that any channel that helps you identify emerging trends and engage with huge numbers of people has to have some potential as a business tool. We asked ntl:Telewest Business’s John Cunningham for his top ten tips on how you can use Twitter to benefit your bottom line.
The rise in popularity of Twitter is partially due to its adoption by celebrities such as Stephen Fry, Jonathan Ross and Lance Armstrong. Yet as a communications tool that allows you to talk to huge networks of people, and track what’s being said about topics in real-time, Twitter has enormous potential as a business tool.
A new advanced online artwork creation and web-to-print system has launched with major customers, including leading leisure business, Tattershall Castle Group (TCG). The system is entirely free to set-up for any business, large or small, and provides users with 100 percent flexibility, whilst reducing marketing spend by up to 20 percent.
Andy Preston explains why you’re not currently getting the results from your cold calling that you could be….. and what you can do about it to get the results you deserve……..
When economic conditions are hard, leading a sales force can seem like the most difficult job in the world. One of the main ingredients to achieving outstanding results is to ensure the team is motivated. Grant Leboff says that the key to motivation is recognition, as ultimately, everyone wants to be appreciated and their hard work acknowledged.
Many people in commerce are familiar with the idea of a “USP” or “Unique Selling Proposition”, that is, a benefit which is unique to your product or service that will attract new customers. Grant Leboff, principal of The Intelligent Sales Club, looks at how coming up with a “USP”, in today’s market place, is not easy when the competition is so fierce.
A little while ago a member of the Business Matters Magazine Facebook Group posed a question:
“Networking events…….do they work?”
The questioner went on to explain, “Over the past year I have been overwhelmed by the volume of networking events that have been shoveled through my letter box but I have had a busy time so attending has not been a priority.
Want to increase your business profile using Social Media and the new comer on the block Twitter. Media140 will be the UK’s first micro-blogging event, bringing together the worlds of print, broadcast, online and social media together to debate and discuss the impact of new micro-blogging services such as twitter and how they are changing how news is being sourced and consumed.
Government proposals to monitor social networking sites centrally fail to consider the impact of such action on businesses that now use these tools as an integral part of their marketing strategy and could result in some businesses abandoning social media altogether, according to a leading social media consultant.