Leading sales expert Grant Leboff looks at how, regardless of the economic conditions, you can boost your sales by selling with integrity,
When economic conditions are hard, leading a sales force can seem like the most difficult job in the world. One of the main ingredients to achieving outstanding results is to ensure the team is motivated. Grant Leboff says that the key to motivation is recognition, as ultimately, everyone wants to be appreciated and their hard work acknowledged.
Many people in commerce are familiar with the idea of a “USP” or “Unique Selling Proposition”, that is, a benefit which is unique to your product or service that will attract new customers. Grant Leboff, principal of The Intelligent Sales Club, looks at how coming up with a “USP”, in today’s market place, is not easy when the competition is so fierce.
A little while ago a member of the Business Matters Magazine Facebook Group posed a question:
“Networking events…….do they work?”
The questioner went on to explain, “Over the past year I have been overwhelmed by the volume of networking events that have been shoveled through my letter box but I have had a busy time so attending has not been a priority.
Want to increase your business profile using Social Media and the new comer on the block Twitter. Media140 will be the UK’s first micro-blogging event, bringing together the worlds of print, broadcast, online and social media together to debate and discuss the impact of new micro-blogging services such as twitter and how they are changing how news is being sourced and consumed.
Government proposals to monitor social networking sites centrally fail to consider the impact of such action on businesses that now use these tools as an integral part of their marketing strategy and could result in some businesses abandoning social media altogether, according to a leading social media consultant.
The micro blogging social website has become a huge business phenomenon with businesses really utilising the site to increase their marketing reach.
But can you speak Twitter? Here we explain some of the phrases in a handy glossary
The internet’s ability to spread ideas across networks of users rapidly remains one of the most powerful forces in marketing, according to digital marketing innovator David Meerman Scott.
Some companies don’t use testimonials from loyal clients because they don’t have any. Some companies have got them and they still don’t use them. When it comes to selling, not using testimonials is like going into the ring with your hands behind your back. You’re going to be knocked out fast.
The reason that testimonials are so effective is that what others say independently about you is 100 times more powerful than what you say. Here’s a quick guide as to why and how you must use testimonials in your selling process.
Many people in commerce are familiar with the idea of a “USP” or “Unique Selling Proposition”, that is, a benefit which is unique to your product or service that will attract new customers. Of course coming up with a “USP”, in today’s market place, is not easy when the competition is so fierce.
If you’re going on a long journey, there may be many ways of reaching your final destination (both in terms of the route chosen and the method of transport). Your ultimate choice may depend upon factors such as speed, cost and convenience.
Similarly, there are many ways of promoting awareness of your company and/or its products and services. The one you choose will depend upon factors such as:
Recently, Facebook overtook MySpace to become the most popular online social network. With its uncluttered look and grown up demographic, the rise of Facebook seems to be a sign that social networking has come of age. And that means you need to consider the potential of Facebook as a business marketing tool.
Most people in business have the (usually misguided) notion that they can write well. After all, they learnt English at school, so there’s nothing to it, is there? That’s a bit like saying that we all learnt maths at school, so none of us need accountants…
In this article. Phil Allcock looks at a specific type of writing – copywriting. (This shouldn’t be confused with copyright, which is an entirely different subject!) Copywriting refers to the production of words for different types of marketing material.