What Do You Really Sell?

Many people in commerce are familiar with the idea of a “USP” or “Unique Selling Proposition”, that is, a benefit which is unique to your product or service that will attract new customers. Grant Leboff, principal of The Intelligent Sales Club, looks at how coming up with a “USP”, in today’s market place, is not easy when the competition is so fierce.

Tweet your way to a better business profile

Want to increase your business profile using Social Media and the new comer on the block Twitter. Media140 will be the UK’s first micro-blogging event, bringing together the worlds of print, broadcast, online and social media together to debate and discuss the impact of new micro-blogging services such as twitter and how they are changing how news is being sourced and consumed.

How to speak Twitter

The micro blogging social website has become a huge business phenomenon with businesses really utilising the site to increase their marketing reach.

But can you speak Twitter? Here we explain some of the phrases in a handy glossary

Testimonials: One of the most underused selling tools

Some companies don’t use testimonials from loyal clients because they don’t have any. Some companies have got them and they still don’t use them. When it comes to selling, not using testimonials is like going into the ring with your hands behind your back. You’re going to be knocked out fast.

The reason that testimonials are so effective is that what others say independently about you is 100 times more powerful than what you say. Here’s a quick guide as to why and how you must use testimonials in your selling process.

What do you really sell?

Many people in commerce are familiar with the idea of a “USP” or “Unique Selling Proposition”, that is, a benefit which is unique to your product or service that will attract new customers. Of course coming up with a “USP”, in today’s market place, is not easy when the competition is so fierce.

Choose the ‘write’ route

If you’re going on a long journey, there may be many ways of reaching your final destination (both in terms of the route chosen and the method of transport). Your ultimate choice may depend upon factors such as speed, cost and convenience.

Similarly, there are many ways of promoting awareness of your company and/or its products and services. The one you choose will depend upon factors such as:

The ‘write’ approach to marketing

Most people in business have the (usually misguided) notion that they can write well. After all, they learnt English at school, so there’s nothing to it, is there? That’s a bit like saying that we all learnt maths at school, so none of us need accountants…

In this article. Phil Allcock looks at a specific type of writing – copywriting. (This shouldn’t be confused with copyright, which is an entirely different subject!) Copywriting refers to the production of words for different types of marketing material.