Setting up your own business in 2016 is a much different process than it was a decade ago. While there was certainly an “online” vibe flowing through the business world back in 2006, the way in which we now connect to the Internet has changed dramatically since that time.
For businesses, platforms like Twitter, LinkedIn and Facebook have become essential components of their customer service and marketing strategies.
The pace of change in the digital marketing landscape is phenomenal. In less than 10 years, we’ve seen Internet browsing go from exclusivelu laptop and desktop based to being dominated by handheld mobile devices.
Search engine optimisation (SEO) is the process by which we are able to produce and present our online content in a way which best fits this modern search landscape.
Let’s face it – hosting an event can be quite hit or miss. You can never be 100% sure how many people are going to turn up, whether everyone is going to enjoy themselves and most importantly whether or not the event is going to be a success and pave the way for future opportunities.
Twitter is overhauling some of its rules to try to make itself simpler to use and more attractive to newcomers.
The idea of in-house SEO appeals to the majority of businesses, as while it remains an essential commercial component it can requires a significant financial commitment if you are to outsource.
Twenty years ago, if you wanted to buy a new TV you would check out the latest models in your local Dixons or Currys. After browsing the store and avoiding the pushy salespeople you might have caved and asked for their opinion on what’s best to buy.
Every business has a budget that it needs to stick to – but, naturally, for your own business, you will want to get as much return as you can for every penny of your marketing budget that you spend.
Whether you like it or not, social media is becoming increasingly important for companies in many different sectors, law being one of them! One of the primary benefits that social media brings is that of being able to reach a much wider audience with virtually zero investment, as well as being able to reach people in various different ways.