Networking Workshop with Andy Lopata

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Have you ever wondered why some people seem to have a steady stream of ideal clients whilst others are always searching for the next? Have you ever wanted to get the opportunity to meet with your ideal prospect but never yet quite managed it? Most people recognise the importance of referrals as part of an effective customer acquisition programme. This workshop focuses on where to find referrals, particularly the ones right under your nose, and how to build an effective strategy to keep a flow of referrals into your business. Who this is For: This is for anyone who wants to work smarter and not harder. It is also designed to help those who feel they haven’t yet gained enough contacts or require a refresher in the ways to tap into their existing contact network.

Visibility is good. Credibility is better

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This winter there has been a lot of talk about ‘visibility’. For the purposes of this blog post, though, I’m not talking about whether you can see out of your windscreen when it has frosted over. The kind of visibility that has become a trendy subject is about being seen in the marketplace. We all know about information overload and how much competition there is for your customers’ attention, both online and offline. So being seen – in person, online, in the media – is essential. However it is dangerous to stop there.