Today’s marketing largely revolves around digital channels. However, did you know offline marketing can be just as crucial as online marketing?
One of the most brilliant aspects of Amazon’s Alexa technology is the ease with which it allows us to make purchases. Need more coffee? Just speak up, and it’s on its way. Synced with Prime, Alexa may represent the single most frictionless sales conversion experience to ever exist. The rest of us can only stew […]
Twenty years ago, if you wanted to buy a new TV you would check out the latest models in your local Dixons or Currys. After browsing the store and avoiding the pushy salespeople you might have caved and asked for their opinion on what’s best to buy.
E-commerce is a challenging industry; a saturated market and mass availability of goods to consumers means that successfully capturing customers has become less about the products you offer and more about the experience you deliver to each user.
Have you ever wondered why your ecommerce website has a lot of visitors but a very low conversion rate? The conversion rate in relation to online marketing is the percentage of users or visitors that take a desired action
The competition between ecommerce and conventional offline shopping channels continues to heat up – even at the high end of the consumer market.
Millions of small businesses now have access to Twitter’s buy-button integration at an important point on the path of purchase: organic conversation.
As a self confessed introvert I find the idea of pitching daunting. The idea of standing up in front of a group of strangers and selling my idea is a terrifying prospect.