Women in the UK spend an average of £460m a week buying online, a marked increase on their male counterparts, according to statistics from the Office of National Statistics.
How successful your online company is going to be is largely dependent on how good your website is. Here we take a look at ways to incorporate the necessary attributes which will help set your website on the path to being a resounding success.
With the extensive reach, speed of communication and the widespread availability of mass media, brands have more opportunity to create awareness through digital marketing. However, with this also comes increasing competition and smarter and more conscious consumers.
Is it unfair to say that we are all herd animals? It may be a bit insulting but there’s quite a lot of evidence that it’s true. Most of us hate standing out too much. This shows up the most in our dress sense, but it also applies to how we speak, and even to what we profess to care about.
In my last blog, I talked about some of the challenges that business owners face in the current economic conditions. In part two, we’ll be looking at sharpening up cold calling, questioning and closing skills.
The Challenge – As a business owner in the current economic conditions, you can’t afford to take their eye off the ball. In a recession, business is tougher. Existing clients beat you down on price, therefore losing you valuable profit.
Business cards aren’t dead, and whoever tells you that is lying to you. Whether you’re a one-man entrepreneur outfit or an owner of an expansive SME, chances are you’ll have plenty of use for business cards in your day-to-day life, whether on or off-duty. However, with modern times come modern expectations, and thinking cleverly about the design of your card must overcome the ultimate disposability of it.