This one is for all the networkers who are always talking about what you should and shouldn’t have on your business card…..there are also a few reality tips below from me!
One of the most common questions asked by directors and managers is “why is salesperson x under performing?” closely followed by “and what can I do about it?”
With the extensive reach, speed of communication and the widespread availability of mass media, brands have more opportunity to create awareness through digital marketing. However, with this also comes increasing competition and smarter and more conscious consumers.
What is your sales process like? Does it focus on what you need? Or does it focus on your customers’ needs?
Is it unfair to say that we are all herd animals? It may be a bit insulting but there’s quite a lot of evidence that it’s true. Most of us hate standing out too much. This shows up the most in our dress sense, but it also applies to how we speak, and even to what we profess to care about.
If you listen to the news, or anyone commenting on it, they’ll tell you that we are officially out of recession, as a recession is often defined as 2 or 3 quarters of negative economic growth.
The Challenge – As a business owner in the current economic conditions, you can’t afford to take their eye off the ball. In a recession, business is tougher. Existing clients beat you down on price, therefore losing you valuable profit.
Can’t close the sale? The questions that pay big dividends are power questions. They are friendly, they help you sell, and they don’t pressure the customer. Use these five questions with prospective customers, and you’ll see immediate results. Try a few of these simple low-pressure questions.
Business cards aren’t dead, and whoever tells you that is lying to you. Whether you’re a one-man entrepreneur outfit or an owner of an expansive SME, chances are you’ll have plenty of use for business cards in your day-to-day life, whether on or off-duty. However, with modern times come modern expectations, and thinking cleverly about the design of your card must overcome the ultimate disposability of it.
Surprisingly, the best price and best value is at the bottom of the customer’s priority list. See what’s at the top.