Whether you like it or not, social media is becoming increasingly important for companies in many different sectors, law being one of them! One of the primary benefits that social media brings is that of being able to reach a much wider audience with virtually zero investment, as well as being able to reach people in various different ways.
Twitter has launched a new curation tool called Moments, which lets users keep up with the best of what’s happening at any given time — without having to follow loads of new people or watch local trends like a hawk.
For any company, becoming the focus of a story which features in the Google ‘News’ tab is either a blessing or a curse. When it comes to positive PR, the former is true: featuring in a publication which has the sufficient credibility to register under this particular section is a huge plus point.
Twitter has announced that it is to roll out a feature to its users that will allow them to only see “high quality” tweets and turn off abuse.
Since 1996 businesses have been using pay-per-click advertising (PPC) to drive targeted traffic to their website. With their monopoly position, the majority of this money has gone to Google.
Social media is enjoying a retail renaissance. Customers may have rejected the literal interpretation of s-commerce when they opted not to buy direct from Facebook stores, but today retailers are finding new and more creative ways to harness the still-spectacular power of social media.
As we all know the key to success on social media is engagement – connecting with your followers and friends. Small businesses not only want their social media content to resonate with customers and potential customers, but create loyal brand ambassadors who spend money and encourage others to spend money.
There are plenty of opinions; a lot of them are on social media platforms of one variety or another, about whether social media is good for small business. In fact, as a small business owner, you can probably find any opinion you want to find, if you are looking for an excuse to support an opinion or decision of your own.
Pretty much every business you come across these days, has one or multiple social media links on their website. However, arguably, the majority of businesses are paying lip service to these channels.