Online Video Marketing: The Small Business Strategy Guide

‘Companies everywhere are recognising that video has become the factor that can provide an edge over the competition’ – the wise words of James Leal-Valias, creative director at iStockphoto, writing for Business Matters a few weeks ago under the title ‘Design for Small Business: Integrating Online into Your Marketing Mix’.

Where do you stand with social media law?

With over half of the entire UK population having a Facebook account, it is claimed that employers are losing £14 billion per year as a direct result of employees accessing social media sites during work hours, yet their hands are tied when it comes to disciplinary action resulting in a minefield for employers and the rules of what is acceptable and what is not are very hazy.

Visibility is good. Credibility is better

This winter there has been a lot of talk about ‘visibility’. For the purposes of this blog post, though, I’m not talking about whether you can see out of your windscreen when it has frosted over. The kind of visibility that has become a trendy subject is about being seen in the marketplace. We all know about information overload and how much competition there is for your customers’ attention, both online and offline. So being seen – in person, online, in the media – is essential. However it is dangerous to stop there.