Biscuiteers is an award-winning online retailer of hand-made hand-iced biscuits. Launched in 2007 with the mission statement ‘why send flowers when you can send Biscuiteers instead?’ Biscuiteers was the first company in the UK to offer luxurious collections of hand-iced biscuits to send as gifts.
With exceptional packaging and range of constantly changing seasonal collections, it has established itself as a leading player in the premium gifting market.
By focusing online the company has been able to scale quickly to sales of around £3 million per annum and now boasts over a million followers across social networks. The company has grown and been profitable every year and currently has 100,000 customers in 99 countries. In addition to the online sales direct to customers, the Company’s products are also stocked by leading retailers including John Lewis, Selfridges and Fortnum & Mason.
Biscuiteers also has a growing corporate business and makes bespoke branded biscuits for prestigious brands including Cartier, Burberry, Mulberry and Net a Porter.
The Company has two biscuit icing cafes in London; one in Notting Hill and another in Battersea. Online sales account currently for 53 per cent of turnover and direct sales is the main focus for future growth. The Company operates out of two industrial bakeries in South London where the biscuits are manufactured and iced by their team of biscuit artists.
Founder and MD, Harriet Hastings comments, “We are fundraising now because we believe this is the right time to invest for accelerated growth into a proven model. Our aim was to disrupt the premium gifting sector and we believe that biscuits are a unique and more personalised alternative to flowers and chocolates.”
She continues, “We decided to crowd fund as our customers are very much at the heart of our business and we wanted to give them a chance to be part of our biscuit journey. The funds raised will be used to invest in international expansion, manufacturing improvements and marketing.”
Full details can be found at www.biscuiteers.com/