For just £80 you too could be the proud owner of a jar of Somerset air.
Leo De Watts – founder of Aethaer – claims he’s found a market for his product overseas, particularly in heavily polluted cities such Shanghai and Beijing, where “fresh” air is hard to come by.
“The AETHAER project provides clean, fresh and pure natural air in bottled form. The process involves travelling to some of the most beautiful, pristine areas of countryside, far away from industrial pollutants, motorways, and impurities, in search of the most immaculate quality of air.”
It’s hard to tell if Leo’s endeavour is serious or not – indeed videos on the website showing him running around ‘catching’ the air seem to be a little tongue-in-cheek.
In another, he tells us about how the air is kept so fresh…
We couldn’t decide if it was a joke or not, so Ian Axton and Kylie Pentelow had to find out for themselves by video calling the ambitious creator, Leo de Watts.
Aethaer’s products include samples from Somerset, Dorset and Wiltshire and while some might say £80 is a bit steep, we can certainly see the appeal of breathing some fresh West Country air.