Personalisation – Join the cult of ‘customer lovers’

The customer is king so engage them with an experience fit for royalty. Gone are the days of admiration for shop windows and acceptance of repetitive brochure sites. Today’s consumer prizes customer service and their own time above all else when shopping online but most brands are not delivering on these demands.

Maintaining great customer relations requires something of a ‘cult’ instinct. Disregarded by many, but cultivated by true believers, an unadulterated commitment to customer service sets brands apart from competitors.

Number of business failures drops, but not to 2008 figures

The leading business information provider, Equifax, has released its Business Failures Report for the second quarter of this year today. The reports shows a welcome slowing down in the pace of businesses going under compared to earlier in the year and all of 2009, however, the actual number of failures is not quite back to the pre-recession levels of early 2008.