The survey reveals a major divide in employee expectations when looking at priorities such as salary and job perks. The findings highlight the need for companies to take regional distinctions into account when developing HR strategies.
When asked what they look for in a job role, the research found that 85 per cent of Scottish workers will opt for salary, the highest percentage in the UK. Interestingly, Londoners are the least motivated by salary with only 76 per cent choosing it as a priority. However, Londoners are the most motivated by non-monetary benefits with one-third selecting it as key differential when looking for work.
When asked ‘what rewards and benefits do you expect from your employer?’, NGA HR discovered that Welsh workers are the most likely in the UK to demand travel and health insurance, and workers based in East Anglia are the least likely in the UK to prioritise training at work. London-based workers are the most likely in the UK to seek pension provision and discount schemes such as gym membership. Yorkshire and the Humber-based workers are the most likely in the UK to ask for generous holiday allowance.
Ian Dowd, marketing director, NGA HR, said: Our research highlights the differences between employees in London and those elsewhere in the country. There have been some big surprises to us all – which is why employers need to take regional differences seriously. A company with offices in London and Glasgow needs to have the ability to reflect these differences within their HR policy. This flexibility will be key to keeping employees motivated up and down the country.”
Dowd continued: “This research illustrates how varied regional employees can be. It’s important to take these differences into account when creating and developing your HR strategies to ensure they reflect your workforce’s needs. We would urge employers to engage with employees, on a local level, to find out exactly what they need to stay motivated.”
