The report shows that the rise in e-commerce in 2014 has been driven by female shoppers, with the research also finding that women were the main spenders online across the Chrismas period with 64 per cent of women shopping online for at least one item, compared to 50 per cent of males.
The most popular item brought by women online was clothing with 81 per cent of UK females having brought clothing online in contrast to 73 per cent of men.
The data suggests that new online retail start-ups should consider these findings when developing new sites:
“Today’s “New Man” doesn’t seem to have evolved as much as he might think. It’s still left to women to buy all the presents for friends and family. Women buy on behalf of their husbands, their partners, their kids, and even sometimes their work colleagues. Small wonder they are turning to the web to save a lot of legwork.’
“Even for video games, sites can no longer be designed and aimed at their traditional audience of young males. For every form of internet retail, from booking parcels to buying furniture, our figures reveal the customer is Queen.”