Mumsnet said Thomas Cook was also keen for the adverts to be taken down, as they were inspiring negative comments on the popular forum.
Covered by CityAM Justine Roberts, Mumsnet chief executive said: Mumsnet users – understandably – felt that we should stop promotional activity for Thomas Cook on the site, given the details that emerged during the inquest, so we took the decision to pull the campaign. Thomas Cook also wanted to call a halt to things, as they were getting lots of criticism on the site.
Two children, Robert and Christianne Shepherd died from fumes leaked by a faulty boiler at the Louis Corcyra beach hotel. They had booked the holiday through Thomas Cook.
Thomas Cook was cleared in 2010 of responsibility and was subsequently paid £3.5m in damages and legal costs. It later donated £1.5m to children’s charity Unicef.
