What women want

What drew you to your current bank in the first place? Was it the excellent services it offered, the lure of a free iPod or possibly the promise of vouchers off your next holiday abroad? There’s no doubt that banks will offer the world to secure your custom these days. But are they maximising their potential and catering for everyone?
Well, no apparently not. New research suggests that banks are totally failing to cash in on the potential riches that could be gained from having more female customers. But why target women?