Competitors. Sadly in business the old line ‘if you can’t be them join them’ doesn’t ring true and very much undermines the purpose of trying to grow and develop a market leading company.
So what can you do?
It’s great when you can find a niche in the market, but in the majority of cases your business will offer the same product or service as hundreds of others. Flip it on its head and find a niche way to market instead. Build a brand and business culture that both employees and customers want to be part of, package your service in a unique and innovative way and really think about the USP’s of your product and use them to reach and engage with new members of your target audience.
As a brand you need to be likeable, and to be likeable you need to let your customers in. Use social media channels and related apps, like Periscope, to really engage your target audience and showcase to them why you are different from your competitors. Let’s face it, you wouldn’t buy something from someone you didn’t like, so why should they?
We’ve all heard of Warren Buffet’s famous phrase ‘It takes twenty years to build a reputation and five minutes to ruin it’, but how many of us actually focus on the former? Maintaining a good reputation is key to setting yourself aside from your competitors, and in most can be achieved by the simple things: focusing on your company values, sustaining a market leading product or service and ensuring all customers large or small are provided with quality customer service at all times.
Over the past 16 months, the team at Climb Online have worked extremely hard to help create a brand and a culture, and as a result we are now one of the UK’s leading digital marketing agencies.
Join us on Thursday 19th May at London’s Brand Exchange to see exactly how we ‘Do Digital Differently’