Profile: Mark and Mo Constantine Co-founders of Lush

They met at Anita Roddick’s funeral. Clive Stafford Smith, founder of Reprieve, had a word with Mo and Mark Constantine, co-founders of Lush, about the plight of prisoners held without trial in Guantanamo Bay. “He had a slogan, Buy one, set one free. It was too good to miss,” says Mo. “So we came back and had a discussion as to whether we could do a campaign on that, and spent an interesting afternoon putting it together.” While all staff wore orange underpants with: “Fair trial my arse” written across the front, Mo, the company’s chief inventor and head of manufacturing and production, had created a product for the occasion – a bath bomb from which the faces of the two prisoners float out. “We got into a lot of trouble with that,” says Mark, smiling like a cheeky schoolboy. “The local MP thought it was in extremely bad taste. And they were very cross in Australia and we didn’t even sell it there!”